Ms.Craft began her career as a financial analyst for a private family office, working closely with four start-up portfolio companies in the telecommunications & critical infrastructure, technology, and healthcare (biopharma, medical devices) sectors. As an analyst her responsibilities included budgeting, valuation analysis, capital raise activities, developing marketing materials, client outreach/education, as well as industry and regulatory research in support of strategic discussions. After her time supporting start-up management teams for the family office, Ms.Craft transitioned into technology consulting where she currently serves as a Business Value Consultant creating detailed value assessments, which include comprehensive company financial & operational profiles, competitive analysis and industry trends. She also develops business use cases for the implementation of various technology solutions and the resulting value creation (ROI) for clients, including forecasts of the financial impact of new technologies. Ms.Craft attended Rutgers University where she majored in Economics & Spanish and minored in Political Science.